Article by Marry

Apple launched iPhone4S, though not iPhone5, but many fruit powder or recognized the apple of the new products, especially with Steve jobs the genius away, people choose iPhone4S is more of a memory, a miss. Worthy of our attention is, the application of iPhone4S increased more localization characteristics, one of the most let China user commend is built-in netease mail in the module 163, 126 mailbox. This is also the only apple iOS5 built-in Chinese manufacturers products module.

Apple mobile phones with built-in netease mail, may be apple in strategy development further to the Chinese market tilted a signal. At the same time, has been in the mobile Internet field exploration of netease, represented by mail, take iPhone4S express, in the mobile Internet battle taking the high ground.

Localization strategy is apple should focus on a place, especially in the Chinese market, and a lot of fruit powder emerging, the user has made rapid growth iPhone4 has become almost arcade. In the world’s biggest mobile market, apple if want to obtain a lot of share and opportunity, they need more localization implantation. Apple choose more than 400 million users of netease mail also added.

At present domestic free and mail many, apple chose netease mail, fully explain the netease mail in China’s market position and visibility. Netease mail is the world’s first brand of Chinese mailbox, the user has exceeded 400 million, according to the latest report consulting made the 2010-2011 year China personal email user behavior research report, Chinese the most commonly used mailbox, netease mail ranked first, apple is worthy of the global mobile phone first brand, both sides is in the field of their leader, netease mail in the first choice of China be apple email provider is not a surprise, win-win team, to each other’s users are a win-win result. For apple,, localization can attract more behind the popularity, as to netease, through the apple iPhone products can win high-end brand image, both sides need this kind of cooperation.

Netease 163, 126 mailbox very marked to row in the default email list for the first, two, in other before mailbox, add simple and quick. With the rapid development of smart phones, especially the popularity of mobile business, plus data flow of the package price declines continuously, to the vast number of users with the experience of the fun. This is why email, IM tools such as mobile phone in popular in the reason.

One thing that is worth us to explore, that is an apple iOS5 built-in netease mail in, and in the very near the front of the position, and show the??????? We observe several reasons. First, netease mail quality is reliable, the user huge, especially in the Chinese market position outstanding. Secondly, netease and apple without any competition intersection. Netease mail built-in into iOS5, it is replaced the previous version yahoo mail and America online (AOL) mailbox position. Thirdly, netease mail in the field of the apple get long-term focus recognition.

Need to point out is that, as in the mailbox is netease apple did develop proprietary agreement, PUSH + IMAP experience will be better than the traditional pattern has increased enormously POP3, not only can get real time new mail to PUSH notification, still can greatly save flow and storage. And, netease mail or domestic first open IMAP service mailbox default operator. Not for the knowledge of the user, netease mail default opened IMAP, also means a large server resources into, also only netease such focus on business, financial resources and mail the strength of the company may have been operation to play.

Netease mail for the optimization of the apple products, and has not stopped. Netease mail also specifically for iPhone, iPad and other smart mobile terminals provide customized version of the meta based on web mail. Netease CEO DingLei in public has said, the hope can constantly enhance the user experience, have the office needs to move the user mailbox can more convenient to use mobile terminal email. He also stressed that the netease won’t develop OS, will only develop applications.

The local Internet companies sina, tencent, alibaba, baidu, a grand layout mobile Internet. The Internet firms are involved in mobile Internet field has two big advantage: one is with a large user group, 2 it is to have rich business support. When tencent will QQ copied to the mobile terminal, sina micro bo enjoy the mobile terminal a match made in heaven, netease hope will be the most core business mail copy to mobile devices. Netease intention is also very simple, carry to make good mobile terminal, completes the application, and strive to easier. Mobile Internet business model houses still in the dark, and can completely believe, and email as hardcore Internet application, will the move from the PC to the gained new vitality.

In addition to apple products, netease also andros and operate in both saiban system optimization. Netease in the mobile Internet is not only the mailbox in solo combat. To iOS5 as an example, netease also development based on the mobile phone of ten iOS5 application, including netease news, netease public class, netease application, netease cloud photo albums, netease micro bo, youdao dictionary, youdao notes, etc. Netease more than a month ago had announced that its news client effective users breaks through 2 million.

In addition, netease official website recruitment information, including Symbian application, WindowsMobile application, mobile phone a client development, wireless Internet application development, wireless business development engineer and so on many kinds of position. Netease in mobile Internet big army combat has been clearer than ever. Can foresee, netease mail in the mobile Internet a series of movements, netease future for the commanding heights battlefield race will be ready.

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